Directed, produced, and styled photoshoot with Martha Stewart creative team for Halloween product line for Darice. In-stores and online at Michaels and wholesaled by Darice. Worked closely with Martha Stewart team to uphold Martha brand standards.

Photographers: Allen Kradlak and Ed Debono

Directed, produced, and styled catalog & marketing photography for Darice. Wholesaled by Darice, in-stores at Pat Catan’s. Patterns from line were printed and used as backdrops to create pattern-on-pattern camouflage. Constructed sets and styled. Directed lighting, crop, composition, and photo retouching.

Photographer: Ed Debono

Directed, styled, and produced editorial and packaging photography shoot for David Tutera wedding accessories brands for Darice. Sold in Michaels, Joann Stores, AC Moore, Pat Catan’s, and wholesaled by Darice. Styled with Julie Eifel of Borrow Rentals, floral by Bailey Wilson of Molly Taylor and Co. 

Photographers: Allen Kradlak and Ed Debono

Co-directed, styled, and produced ISPYDIY photoshoot in-studio with blogger Jenni Radosevich for Darice. Roles also included market research, product development and design, and sourcing. 

Photographer: Ed Debono

Created a process for shooting DIY stepout projects at Darice that are then transformed into Pinterest pins for Michael's and Darice. Pins regularly garnished over 60,000+ re-pins on Michael's boards-often times quadrupling the re-pin total of competitors. Directed, produced, and styled shoots. Art directed project creation and background design and construction. Hand modeled when necessary.

Photographer: Ed Debono